Marketing is both an art and a science. It's the business discipline that connects ideas to the people who find value in them. If you thrive on change, media creation, and communicating with people, Marketing may be the ideal path for you.
As the business world becomes increasingly complex, today's business professionals must have a diverse skillset. These new business professionals must be agile and approach challenges with a systems-thinking mindset and, increasingly, must have a focused area of specialization.
A graduate master's degree is a great way to highlight these in-demand skills and showcase subject matter expertise, as well as gain knowledge that can be applied to your workplace from day one.
| Year 1 1st Semester | COURSE CODE | COURSE TITLE | CREDIT HOURS |
| KMBA 501 | Management and Organizational Behaviour | 3 | |
| KMBA 503 | Entrepreneurship and Innovation | 3 | |
| KMBA 505 | Managerial Economics and Business Strategy | 3 | |
| KMBA 507 | Strategic Communications and Negotiations | 3 | |
| KMBA 509 | Fundamentals of Ethics, Corporate Governance and Business Law | 3 | |
| TOTAL | 15 | ||
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| Year 1 2nd Semester | COURSE CODE | COURSE TITLE | CREDIT HOURS |
| KMBA 502 | Marketing Management | 3 | |
| KMBA 504 | Human Resource Management | 3 | |
| KMBA 506 | Financial Management | 3 | |
| KMBA 508 | Accounting for Business Decision-Making | 3 | |
| KMBA 512 | Management Information Systems | 3 | |
| TOTAL | 15 | ||
Semester 3
| KMBA 601 | Technology and Operations Management | 3 |
| KMBA 603 | Research Methods for Business | 3 |
| KMBA 605 | Business Analysis and Strategic Management | 3 |
| Specialisation Course | 3 | |
| Specialisation Course | 3 | |
| TOTAL | 15 | |
Semester 4
| Specialisation Course | 3 | |
| Specialisation Course | 3 | |
| Specialisation Course | 3 | |
| KMBA 602 | Capstone Project | 6 |
| Select one Elective | ||
| Specialisation Elective | 3 | |
| Specialisation Elective | 3 | |
| TOTAL | 18 | |
Degree Requirements
Total - 63 Credits
Semester 3
| Year 2 1st Semester | COURSE CODE | COURSE TITLE | CREDIT HOURS |
| KMBM 601 | Marketing Research | 3 | |
| KMBM 603 | Buyer and Consumer Behavioural Studies | 3 |
Semester 4
| Year 2 2nd Semester | COURSE CODE | COURSE TITLE | CREDIT HOURS |
| KMBM 602 | International Marketing | 3 | |
| KMBM 604 | Strategic Marketing | 3 | |
| KMBM 606 | E – Marketing | 3 | |
| Capstone Project | KMBA 602 | Capstone Project | 6 |
| Select one Elective | |||
| KMBM 608 | Service Marketing | 3 | |
| KMBM 612 | Integrated Marketing Communications | 3 |
SPECIALISATION PROGRAMMES
Aims and Objectives:
Aims and Objectives:
This programme aims to provide knowledge in marketing concepts from a managerial perspective. It is also designed to introduce you to the key principles and activities necessary for you to have an appreciation of the importance of the role that marketing plays in the ‘tool kit’ of every organisational leader and manager.
Learning Outcomes
By the end of the programme, students will be able to:`
The requirement is a good first degree from a recognized University with at least two (2) years of relevant work experience. An entrance examination or interview may be conducted. Admissions are in August each year.
Professors at Knutsford will push you to do more, think more and learn more. It's what they do — and it's why their students love them.
The MS in Marketing is open to recent college graduates who may or may not have an undergraduate degree in business. The programme will give students a solid foundation with the core skills and knowledge needed to launch a career in Marketing
The Career and Professional Development department of Knutsford University College is committed to the growth and achievement of our graduates. It provides hands-on guidance, career-building tools, and access to an extensive network of students, alumni, and employers.
The Financial Aid Office at Knutsford Business School is committed to assisting students to explore and understand all the financial aid options that are available to help you manage your financial planning and ensure that you are able to achieve your educational goals.
Students will gain an understanding of broad marketing functions in management settings as well as a broad-based foundation in finance, accounting and management. While gaining an understanding of the business environment, the course provides an overview of social, political, legal, technological, economic, behavioral, ethical and international aspects of marketing.
Our graduate programmes are tailored to ensure that students develop to become professionals who can manage ethically, responsibly and holistically in a range of organisations in an increasingly global and rapidly changing environment. We pride ourselves in the knowledge that our graduates, upon completion, are successful in almost all spheres of business, industrial, community and professional life, contributing effectively to local, national and international development.
The School believes that its first responsibility is to the students (student-centred education), staff, alumni and all other stakeholders. The SGSR strives to be vibrant and progressive in the drive of the University towards excellence in the global context.
The SGSR commences with the following programmes:
The Knutsford School of Graduate Studies and Research is determined to adequately meet the expectations of all students for graduate studies. The School looks forward to welcoming all prospective students.
At Knutsford, you will have opportunities for hands-on learning and be certified with the top marketing tools. You will understand how to use predictive analytics to make informed decisions about products, services, and customers.
Master's degrees from accredited online MBA programmes are in high demand in the business world, and employment in master’s-level occupations is projected to grow by almost 17 percent from 2016 to 2026. A master's degree also pays off: the median salary for professionals with a master's degree is $72,800+.*
*Sources: Bureau of Labor Statistics (BLS), 2019; job titles: Monster, 2019
After Knutsford, Students build applicable skills through a variety of internship opportunities, and our graduates find positions in public and private organizations, government, not-for-profit organizations, sales, research, advertising and promotion, management and consulting.
The marketing concentration is designed to prepare students who are interested in a marketing and/or marketing management career.
Students will gain an understanding of broad marketing functions in management settings as well as a broad-based foundation in finance, accounting and management. While gaining an understanding of the business environment, the course provides an overview of social, political, legal, technological, economic, behavioral, ethical and international aspects of marketing. Successful graduates of the marketing concentration will be able to:
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