Master of Business Administration HRM

As the business world becomes increasingly complex, today's business professionals must have a diverse skillset. These new business professionals must be agile and approach challenges with a systems-thinking mindset and, increasingly, must have a focused area of specialization.

A graduate master's degree is a great way to highlight these in-demand skills and showcase subject matter expertise, as well as gain knowledge that can be applied to your workplace from day one.

Open Admission Year Round (24/7)




Year 1

1st  Semester

 KMBA 501Management and Organizational Behaviour3
KMBA 503Entrepreneurship and Innovation3
KMBA 505Managerial Economics and Business Strategy3
KMBA 507Strategic Communications and Negotiations3
KMBA 509Fundamentals of Ethics, Corporate Governance and Business Law3


 Year 1

2nd Semester

 KMBA 502Marketing Management3
KMBA 504Human Resource Management3
KMBA 506Financial Management3
KMBA 508Accounting for Business Decision-Making3
KMBA 512Management Information Systems3

 Semester 3

KMBA 601Technology and Operations Management3
KMBA 603Research Methods for Business3
KMBA 605Business Analysis and Strategic Management3
 Specialisation Course3
 Specialisation Course3

Semester 4

 Specialisation Course3
 Specialisation Course3
 Specialisation Course3
KMBA 602Capstone Project6
 Select one Elective 
 Specialisation  Elective3
 Specialisation Elective3

 Degree Requirements

  • Core Courses Required (CCR) –        39 Credits
  • Specialisation Courses Required (SCR) -          15 Credits
  • Specialisation Elective Course (SEC) –          3 Credits
  • Capstone Project (CP) 6 Credits

Total              -         63 Credits

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Semester 3

Year 2

1st Semester

 KMBM 601Marketing Research3
 KMBM 603Buyer and Consumer Behavioural Studies3

Semester 4

Year 2

2nd  Semester

 KMBM 602International Marketing3
KMBM 604Strategic Marketing3
KMBM 606E – Marketing3
Capstone ProjectKMBA 602Capstone Project6
  Select one Elective 
 KMBM 608Service Marketing3
 KMBM 612Integrated Marketing Communications3



Aims and Objectives:

Aims and Objectives:

This programme aims to provide knowledge in marketing concepts from a managerial perspective. It is also designed to introduce you to the key principles and activities necessary for you to have an appreciation of the importance of the role that marketing plays in the ‘tool kit’ of every organisational leader and manager.


Learning Outcomes

By the end of the programme, students will be able to:`

  1. Apply key marketing theories, frameworks and tools to solve Marketing problems;
  2. Utilise information of a firm's external and internal marketing environment to identify and prioritise appropriate marketing strategies;
  3. Exercise critical judgement through engagement and reflection with existing marketing literature and new developments in the marketing environment;
  4. Critically evaluate the marketing function and the role it plays in achieving organisational success both in commercial and non-commercial settings;
  5. Evaluate and act upon the ethical and environmental concerns linked to marketing activities.
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Admission Requirements

The requirement is a good first degree from a recognized University with at least two (2) years of relevant work experience. An entrance examination or interview may be conducted. Admissions are in August each year.


Professors at Knutsford will push you to do more, think more and learn more. It's what they do — and it's why their students love them.


The MS in Marketing is open to recent college graduates who may or may not have an undergraduate degree in business. The programme will give students a solid foundation with the core skills and knowledge needed to launch a career in Marketing


The Career and Professional Development department of Knutsford University College is committed to the growth and achievement of our graduates. It provides hands-on guidance, career-building tools, and access to an extensive network of students, alumni, and employers.

Financial Aid

The Financial Aid Office at Knutsford Business School is committed to assisting students to explore and understand all the financial aid options that are available to help you manage your financial planning and ensure that you are able to achieve your educational goals.

Learning Outcome

Students will gain an understanding of broad marketing functions in management settings as well as a broad-based foundation in finance, accounting and management. While gaining an understanding of the business environment, the course provides an overview of social, political, legal, technological, economic, behavioral, ethical and international aspects of marketing.

Master of Business Administration (Marketing Option)

Programmes Overview

Our graduate programmes are tailored to ensure that students develop to become professionals who can manage ethically, responsibly and holistically in a range of organisations in an increasingly global and rapidly changing environment. We pride ourselves in the knowledge that our graduates, upon completion, are successful in almost all spheres of business, industrial, community and professional life, contributing effectively to local, national and international development.

The School believes that its first responsibility is to the students (student-centred education), staff, alumni and all other stakeholders.  The SGSR strives to be vibrant and progressive in the drive of the University towards excellence in the global context.

The SGSR commences with the following programmes:

  • MBA Accounting Option
  • MBA Finance Option
  • MBA Marketing Option
  • MBA Human Resource Management Option

The Knutsford School of Graduate Studies and Research is determined to adequately meet the expectations of all students for graduate studies. The School looks forward to welcoming all prospective students.

Advance Your Career in Marketing

At Knutsford, you will have opportunities for hands-on learning and be certified with the top marketing tools. You will understand how to use predictive analytics to make informed decisions about products, services, and customers.

Consumer behavior

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Marketing research & analysis

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Integrated Marketing Communications

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Search Engine Optimization (SEO)

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Join 585 online courses

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Academic Excellence

Prepare For What's Next

Master's degrees from accredited online MBA programmes are in high demand in the business world, and employment in master’s-level occupations is projected to grow by almost 17 percent from 2016 to 2026. A master's degree also pays off: the median salary for professionals with a master's degree is $72,800+.*

*Sources: Bureau of Labor Statistics (BLS), 2019; job titles: Monster, 2019


  • Chief Executive Officer
  • Management Consultant
  • Senior Product Manager
  • Marketing Director
  • IT Director
  • Chief Financial Officer
  • Business Development Director
  • Operations Manager
  • Senior Financial Analyst

Build Your Career Future

After Knutsford, Students build applicable skills through a variety of internship opportunities, and our graduates find positions in public and private organizations, government, not-for-profit organizations, sales, research, advertising and promotion, management and consulting.

Student Learning Outcomes

The marketing concentration is designed to prepare students who are interested in a marketing and/or marketing management career.

Students will gain an understanding of broad marketing functions in management settings as well as a broad-based foundation in finance, accounting and management.  While gaining an understanding of the business environment, the course provides an overview of social, political, legal, technological, economic, behavioral, ethical and international aspects of marketing. Successful graduates of the marketing concentration will be able to:

  • Understand fundamental marketing concepts, theories and principles in areas of marketing policy; of market and consumer behavior; of product, distribution, promotion and pricing decisions.
  • Understand the role of marketing as a fundamental organizational policy process.
  • Analyze the interaction of marketing and environmental forces through an understanding of marketing decisions and practices with social, technological, economic, and political forces
  • Apply the knowledge, concepts, tools necessary to understand the challenges and issues of marketing in a growing international and global context.
  • Appreciate the importance of cultural adaptation of international business and marketing through appraisal and critical analysis of the social, technological, political, legal and economic forces that affect business performance

See The Best Of Knutsford! Return To Campus: Dual Learning Model Concept

In a COVID-secure environment, enjoy learning and flex between face to face and online learning. Find out more about what life is like on campus or consider visiting campus for a tour led by one of our current students.